Organizations developing sustainability programs no doubt feel pressure to revolutionize their operations when stakeholders demand results and industry experts exhort them to go all in, with the implication that failure to do so is a lack of commitment. Smaller organizations may not have copious funds to devote to sustainability and by necessity need to maximize their efforts. One of the key recommendations from the report “SMEs Set Their Sights on Sustainability” is to “take it step by step. Becoming more sustainable is usually a process of evolution, not revolution. By making small changes now a company can affect significant change in the future.” One of the first steps an organization can take is getting their “data house” in order.