A killer story connects both on an intellectual level, and an emotional level. A killer story is full of visual and sense-based detail. A killer story is persuasive and memorable. Why Storytelling Matters Ever go a day without sharing a story? You won’t be able to talk to your friends or tell your family how [...]
B Corps lead a growing movement of people using business as a force for goodTM. “The B Corp movement is one of the most important of our lifetime, built on the simple fact that business impacts and serves more than just shareholders—it has an equal responsibility to the community and to the planet.” [...]
Determining which sustainability metrics an organization should track is one of the most important issues facing practitioners today. The breadth of metrics is large. Basic activities that generate emissions are obvious places to start. Typical examples are electricity, stationary combustion, mobile combustion and fugitive emissions. But the real question is which one of these metrics, [...]
Every now and then we receive a well-intended, but naïve inquiry from a company or organization looking for us to solve every part of their sustainability reporting challenge. Many in this group are on a Quixote-like quest for a “magic button” to produce a glossy Corporate Sustainability Report (CSR) with one push of a finger, [...]
Sustainability reporting has become a common practice. Once the province of a few unusually green or community-oriented companies, sustainability disclosure is now a best practice employed by companies worldwide. Today 95% of the Global 250 issue sustainability reports. Firms continuously seek new ways to improve performance, protect reputational assets, and win stakeholder trust. Benefits like [...]
